Create flexible product bundles with StoreConnect
Today’s customers increasingly expect products to be personalized. Whether building a gift hamper, configuring technical equipment or selecting optional upgrades, shoppers want the flexibility to create a purchase that suits their needs rather than choosing from fixed product combinations.
For retailers, this presents a challenge. Flexible product options often introduce complexity for inventory management, pricing and fulfillment, particularly when products are managed across multiple systems.
StoreConnect Version 21 introduces Product Bundles 2.0, making it easy to create configurable product bundles while maintaining accurate inventory and order management directly within Salesforce.
What’s new in Version 21
Product Bundles 2.0 enables businesses to group products together while defining exactly how customers can build their purchase.
Merchants can:
- create mandatory and optional product groups
- specify minimum and maximum quantities
- override standard pricing for bundled products
- maintain inventory tracking for every individual component.
Because each bundled item remains connected to its native Salesforce product record, inventory, reporting and fulfillment continue to operate exactly as expected.
Real-world use cases
Create build-your-own product experiences
Allow customers to create personalized gift boxes or product packages by selecting products from predefined categories. For example, customers might choose one primary item and several complementary accessories before completing their purchase.
Bundle products commonly purchased together
Sell complete equipment packages that include all required components, such as a camera body, compatible lens and battery. Offer a bundled price while continuing to track inventory for each individual product.
Increase average order value with optional upgrades
Present additional products such as warranties, protective cases or accessories before customers add items to their cart. Optional upgrades create simple upsell opportunities while improving the buying experience.
Why it matters
Flexible product configuration has become an important part of modern ecommerce.
Product Bundles 2.0 allows businesses to deliver a more personalized shopping experience without creating additional operational overhead. Inventory remains accurate, fulfillment stays simple and reporting continues to reflect every individual product sold.
By combining flexible merchandising with Salesforce-native inventory management, businesses can increase average order value while maintaining operational efficiency.
Watch the Product Bundles video guide to see Product Bundles 2.0 in action.
